There were 6.500 tweets and thousands results for “endless racing game” on Google. The campaign drew attention of hundreds e-zines and blogs all over the world and reached the first page of YouTube and Google Videos for “coolest iPhone game”, “multiplayer iPhone game” etc. on the site and viewed 3.4 pages on average. The site got 12 times more visitors, over 90% of them viewed the site on their iPhones (if your car crashes in the iPhone game, a button leading to appears on screen). And the number 1 spot in the Free Games category in 13 countries, such as Russia, Germany, Hungary, Belgium, Saudi Arabia. The Endless Racing Game achieved the 1st place in the Racing Games category in 37 countries, among others: Germany, Japan, Russia, Canada, Taiwan, Austria, New Zealand. The iPhone game got over 1 million downloads in the AppStore/iTunes. The video achieved #1 Most Viewed This Month in Holland and #7 Most Viewed This Week Globally in the Gaming category. The viral video got about 130.000 views and 150 5-star ratings in its first week on YouTube. Watch the game demo below (or download the iPhone game in the AppStore). And that its innovative gameplay was based on the new peer-to-peer technology of iPhone. This way, viewers discovered that the Endless Racing Game was real. The viral caused discussions if “that kind of multiplayer experience was possible” and drew attention of international media. Then, we send a link to our video to tech blogs (TechCrunch, Engadget, Spike, Joystiq). To launch the campaign, Novocortex made a video featuring a car race on multiple iPhones. Watch the campaign video or read the endless story below. The Endless Racing Game got over 1 million downloads in the AppStore, and achieved the 1st place in the Racing Games category in 37 countries.
It’s the first racing game where game action moves from one iPhone to another. To illustrate this advantage, Novocortex developed the Endless Racing Game for iPhone, the favourite smartphone of the target audience (men, 25-40, high income, higher education, big cars). So you can buy the same car and keep driving. Work // Awards Mobile marketing campaign Endless Racing Game for iPhoneĬar insurance of VrijVerzekerd repays the purchase price of your car after an accident.
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